It’s a statement that gets thrown around every once in-awhile and was perhaps more in vogue historically than in current memory. Interestingly enough it comes from the title of a book “Innovate or Die : A Personal Perspective on the Art of Innovation” by Dr. Jack Matson; almost ten years earlier there was another book “Grow or Die” by George Land. Was the second influenced by the first; perhaps Land was a C-level business consultant putting forward a hypothesis around the nature of all things, organic, humanity, commerce being linked intrinsically around basic rules related to growth. You either grow, or die. Whereas Matson’s thesis was fail quickly and fail often as a means to be successful. Most interesting, Matson is an engineer by training, how many engineers do you know that go around preaching to their employees “we should fail on figuring out how to make this building stand-up”.
I’m being a bit facetious of course, arguably we fail every day as part of the process of designing a building or at least architects do, and I think the most successful engineers take a similar iterative approach. It’s far better for us to fail “on paper” than in the real world and undoubtedly Matson knew that when he wrote his book. We even try our hardest to fail in the real world before full construction by way of mock-ups, physical and now more and more virtual, with virtual reality gear and everything.
Obviously (if you’ve been reading any of our blog posts) you know by now that DTS’ theme this year is innovation and I think we’ve put together some really great topics to anchor our discussions (see our site for a full agenda). If we are by our nature innovative in our profession, that is attempting to fail until we find the right solution, what does that mean to us, to technology? Are we guaranteed to evolve? Are there consequences if we do not? Are there consequences for not being broadly innovative, so for example being “innovative” in how a project is designed, but failing to be innovative about the process that results in the design. Must you have both to be successful long term or can the innovation only happen in the results of practice and not the practice itself?
Practice itself is an interesting term unto itself, we “practice architecture” (or engineering, or law, or medicine) does the etymology itself imply Matson’s title? If we are always practicing, then do we ever compete, do we ever finish the race and what does that imply or mean in the context of innovation?
Are you scratching your head yet? If you are, then you belong with us at DTS in Toronto! We have a few spots left and we’d love to fill them. Please consider applying to attend through our registration process, if you’re keen to think hard and talk about what all this means and more then you belong with our group!
The Design Technology Summit has posed questions like “Is BIM Better” and “Where does this BIM path lead [the industry]” and do we have a “BIM Hangover?” We have discussed topics such as design technology Management, Collaboration, Innovation, Training, Content & it’s management, Challenges, Standards, Productivity, Virtual Reality, Project Management, BIM Project Budgeting, and many more. Some attendees argue that although the in-session discussions are quite pertinent to modern day challenges and highly valuable, the conversations in-between sessions and at the social events are also just as valuable if not more-so. No-where else does one see 40 design technology leaders of large firms get together to discuss the industry challenges and solutions. This year we tackle the topic of “innovation” in and outside of the AEC and the Summit agenda is fantastic! If you’ve never attended, I encourage you to request an invitation below.
Design Technology Leaders is an independent & agnostic collective of design technology leaders and directors of over 250 large firms internationally, with over 300 participating members and maintains unique insight into challenges of AEC collaboration. DTS brings together professionals from large firms in the building Architecture and Engineering (AE) design industry who have a responsibility for managing and implementing design technology. DTS is a forum, a venue to discuss ideas – to share, to challenge, and to refine our thinking. The design world is a constantly evolving landscape driven by the adoption of BIM tools, availability of increased computing power, the ubiquity of mobile solutions and “always on” data access. These new paradigms challenge the traditional operations of AE firms and have resulted in a new domain of expertise at the intersection of technology and practice.
Attendance at DTS is by invitation only and limited to 40 registrants. We feel that his number will better foster an atmosphere of active and meaningful discussions between everyone.
- If you received an invitation, we are hopeful that you are able to join your fellow invitees.
- If you have questions feel free to contact firstname.lastname@example.org
• If you think you belong at this event, but did not receive an invitation, please email email@example.com to sign-up for future follow-up and communication (Please include your name, e-mail, title, company, company size, address (optional), and a brief response on “why you belong at DTS”?).
Recently we printed our first multi-material, 1/8th scale model of our high-rise urban habitat we call “Falcon Tower”. We ran into some issues with material fusion such that the structural analysis model didn’t match with the data we were getting from the printed sensors. The sensors were reporting a striated mix of concrete and steel in the core that was compromising the structure and that would not meet the safety requirements when printed at full-scale. Being such a new technology, it’s understandable that serious issues like this will arise and this is the reason that we went to the expense of printing a scale model. From the perspective of the design-technology leader, I feel the weight of this initial failure bearing down on me. Clearly though, there’s an issue with the translation and scaling of the BIM to the current build of the MMP software because the hardware checked-out fine and the model passed both an automated quality check and a visual quality check done by yours-truly. Still, there’s a lot riding on this for our company as well as a risk of great expense for our client so there can be no question as to the reliability of the delivery process. Luckily, through my participation in the Deign Technology Summit over the years, I’ve forged some great relationships with my peers, most of which are venturing down the same path with multi-material building printing, and I can reach out to them to see if they are experiencing the same issues at scale and discuss solutions that I may have overlooked. Innovation can be a double-edge sword but I believe that without great risk there is seldom great reward.
This is fiction. One day in the near future I may be having this issue and I’m certain that I’ll still be relying on the colleagues I’ve met at DTS to help solve the issues quickly. Join this community of Design Technology Leaders this summer in Toronto to talk about innovation and other topics, and take a step towards a greater future for your company through a knowledge network that’s unmatched in this industry.
Our attendance is capped at 40, so please apply early. If you’d like to attend but did not receive an invitation, please email us at: firstname.lastname@example.org and include your name, e-mail, title, company, approximate number of employees, company website and a brief response on “why you belong at DTS”. I look forward to seeing you there!
Virtual reality has entered the main stream. Clients are asking for it. After decades of being the odd stepchild of rendering and the world wide web, virtual reality has come into its own thanks to developments in mobile and supporting technologies. Some of you may remember the introduction of VRML in 1994 and the promise of Web3d a few years later. Prior to that, Morton Helig devised a multimodal stereoscopic machine called Sensorama, immersing the user into a virtual world for entertainment. Today, Design industries are seeing much value in virtual and augmented reality. For the healthcare industry, VR has proven to be invaluable and generally a real crowd pleaser. For instance our staff walk around existing Hospital Emergency Departments with our clients and their staff, displaying the virtualized renovations on iPads and Cardboard viewers. Decisions to design questions are quickly provided and feedback is ample. Miscommunication is minimized with these tools and attendees leave with a clear understanding of the designs presented. Value.
I look forward to discussing VR and AR with colleagues at the Design Technology Summit this summer in Toronto. Being a forum of leaders of large firms, DTS has got the answers you are looking for and the experience to tap as you venture into new avenues of design technologies.
The upcoming Summit looks to cross-pollinate with individuals and expertise outside of our industry, to inspire ideas and solutions to challenges you face. Discussion of your firm’s design-technology challenges is part of every Summit. Join the community of Design Technology Leaders this summer in Toronto and take a step towards driving increased value, new client opportunities or better quality in your firm.
Have you ever thought “I wish I had someone to talk to who understands what I’m dealing with”? The Design Technology Summit is a great opportunity to collaborate with a room full of design technology leaders just like you… and registration is right around the corner!
We all have similar struggles, architecture and engineering alike. It’s nice to get together with others who are experiencing those same struggles or have experienced them in the past and found a solution. If you’re anything like me, it really helps to know you’re not alone.
If you haven’t attended DTS before, this is a great year to register. We’ve modified the registration process and now anyone can apply to attend. See Robert Manna’s blog post DTS New Year, New Faces, New Changes describing this and other exciting new changes.
DTS is full of high-level conversation that makes gears turn and sparks fly. I can personally say I’ve come away from each summit with multiple ideas on how to improve our company workflows, as well as confirmation on the direction we should be headed.
If you’re a design technology leader in the Architecture and Engineering (AE) industry who has ideas to share and is looking to learn from others, then add your voice to the conversation at DTS 2017 in Toronto this summer!